Asora Insights

What does “Asora” mean?

Asora originates from the word “Asra,” capturing the ideas of intent, discipline, and a journey with purpose. The name reflects a brand built on meaning — every piece is designed with deliberate care, timeless direction, and the mindset of moving forward with intention.

How do your hoodies fit?

Our hoodies are designed to be slightly oversized with a clean, structured silhouette. We recommend choosing your normal size unless you prefer a more fitted look.

What does the Arabic word on the back of the hoodie mean?


“وقت" — meaning time — reminds us that every moment carries weight. It’s a quiet symbol of value reminding us to treat each second with purpose.